They say that green may be the new black. But don’t for a second believe that finding color inspiration by nature starts and ends with all the color green! Being enviromentally friendly definitely holds great potential, especially when considering just how far this movement will go towards protecting nature and its beauty. Although the degree that color could be inspired naturally extends well beyond shades of green.
It’s diversity makes nature an infinite supply of inspiration for new ideas and ways to choosing color. Stop and think for a second from the sheer selection of natural landscapes that exist throughout the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a visit to your neighborhood farmer’s market are all places with colors inspired naturally.
More often than not nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfortable, inviting, and pleasing to the eye. Subconsciously, we expect naturally-occurring color combinations to become this way because we’re employed to seeing those colors together either naturally or while using the Pantone Formula Guide. Think earth tone browns and shades of blue that remind us of the earth and sky.
Stretch your imagination and target the way color combinations seen in nature change together with the changing seasons. Picture an environmentally friendly tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white during the winter time.
Now take that same rolling hill full of flowers and imagine how it changes not from season to season, but day by day. Picture in your thoughts those vivid floral colors awash in shades of gray like a fierce thunderstorm approaches. Discover how even everyday alterations in the weather can trigger new bursts of color inspiration?
Next time you’re searching for an ideal color combination for your personal fashion or graphic designs, a client’s brand, or even for the launch of the new product that promises to save the earth, let nature inspire you. It’s everywhere you appear even though you’re placed in the midst a concrete jungle. Once you’ve found that perfect nature-inspired scene, matching those colors is simple with your Pantone color system!